Ad Size Manipulation
The three-item, Likert-type scale measures the degree to which a subject perceives two or more ads to be of different size.
View ArticlePurchase Constraints (Grocery Products)
The scale is composed of three, five-point Likert-type items that measure the degree to which a consumer wishes that he/she could stock up on more grocery item specials but is not able to because o
View ArticleQuantity
This three item, seven-point semantic differential measures a person's estimate of how lengthy a stimulus is in terms of elements it contains.
View ArticleMarket Share Estimate
A person's belief about the perceived market share for a certain product is measured in this scale with three, six-point items.
View ArticleDiscount Size
The scale has three, seven-point semantic differentials that measure how large a consumer considers a particular discount on a product’s normal price to be.
View ArticleSize (General)
With three, seven-point semantic differentials, the scale measures how large or small an object is perceived to be. The scale is considered general because it appears like it could be used fo
View ArticlePower of the Company
This measure uses six, nine-point items to assess the extent to which a person believes that a company or set of companies have leadership in the marketplace and can influence suppliers, competitor
View ArticleMetaphor Strength (Up = More & Down = Less)
The extent to which a person associates the words “down” with “less” and “up” with “more” is measured using six, nine-point items.
View ArticleProduct Price and Volume Simultaneous Changes (Typicality)
With three, seven-point bi-polar adjectives, the scale measures how much a consumer believes it is common in supermarkets to see both the price and the volume of a product increase or decrease at t
View ArticleAttitude Toward the Logo (Space Between Elements)
Using three, nine-point semantic differentials, the scale measures how close together (at one extreme) or separated (at the other extreme) the parts of a logo appear to be.
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